Industry
Industry
Health tech
Health tech
Health tech
Location
Location
Bangalore, India
Bangalore, India
Bangalore, India
Problem Statement
Elda Health's app experience presents several usability and engagement challenges. From first level primary research, we understood users encounter redundant information and repetitive actions, leading to frustration and inefficiency. The visual language, particularly the illustrative style fails to connect with the intended audience. User engagement with expert content is comparatively low, and a significant drop-off rate immediately after onboarding highlights issues with initial user retention and overall experience design.
35%
Improved Onboarding Process
Improved Onboarding Process
25%
Increase in User Retention
Increase in User Retention
84%
Increase in Time Spent on Website
Increase in Time Spent on Website
Process
Process
Process
01
Research & Analysis
We conducted qualitative research through around 130 user interviews and surveys, gathering over 60 key data points. This included trial users and digital subscribers, helping us capture a comprehensive view of different user groups. The research was carried out at multiple stages of the design process, enabling informed decision-making. From this, we developed 3 personas, uncovered 7 key insights, and identified 3 core themes to guide the design direction.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
We conducted qualitative research through around 130 user interviews and surveys, gathering over 60 key data points. This included trial users and digital subscribers, helping us capture a comprehensive view of different user groups. The research was carried out at multiple stages of the design process, enabling informed decision-making. From this, we developed 3 personas, uncovered 7 key insights, and identified 3 core themes to guide the design direction.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
We conducted qualitative research through around 130 user interviews and surveys, gathering over 60 key data points. This included trial users and digital subscribers, helping us capture a comprehensive view of different user groups. The research was carried out at multiple stages of the design process, enabling informed decision-making. From this, we developed 3 personas, uncovered 7 key insights, and identified 3 core themes to guide the design direction.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
We conducted qualitative research through around 130 user interviews and surveys, gathering over 60 key data points. This included trial users and digital subscribers, helping us capture a comprehensive view of different user groups. The research was carried out at multiple stages of the design process, enabling informed decision-making. From this, we developed 3 personas, uncovered 7 key insights, and identified 3 core themes to guide the design direction.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Understanding why are users dropping off?
Understanding why are users dropping off?
Understanding why are users dropping off?
To understand the user perspective and pain points we conducted a research with around 130 women in span of 6 months to understand the potential painpoints over phone call and video interviews
To understand the user perspective and pain points we conducted a research with around 130 women in span of 6 months to understand the potential painpoints over phone call and video interviews
To understand the user perspective and pain points we conducted a research with around 130 women in span of 6 months to understand the potential painpoints over phone call and video interviews
How might we
Help users understand the app’s value early on, provide personalised and guided experiences, and offer better motivation and onboarding to sustain long-term engagement?
How might we
Help users understand the app’s value early on, provide personalised and guided experiences, and offer better motivation and onboarding to sustain long-term engagement?
Work Beyond Scope
Work Beyond Scope
I'm an extrovert.
Feel free to reach out to me
Schedule a call with Prajakta Darade
PD © 2024. Designed by Prajakta Darade
I'm an extrovert.
Feel free to reach out to me
Schedule a call with Prajakta Darade
PD © 2024. Designed by Prajakta Darade
Work Beyond Scope